What Research Will Help You Prepare Before You Apply for a Job?
Did you know that most people resign because of unmet expectations? They get “sold” one vision during the interview, which is then shattered with a completely different reality. That’s frustrating for both sides: Time and money get wasted.
To avoid falling into the same trap you should always be researching employers before applying for a job — and here’s the kind of data to look up first.
What Are You Looking for When You Research a Potential Employer?
When researching a company, you’d to learn six important things:
- Company mission and values
- Main products and services
- Financial performance
- Organizational structure
- Work culture
- Salary and benefits
Company Mission and Values
When doing employer research, you first want a 411 on their mission and values. These are the guiding principles that shape the company’s culture and decision-making.
Dig into their website and any public materials to get a scoop. Do they emphasize things like innovation, sustainability, or community impact? How do they talk about their purpose and the problems they’re trying to solve?…
