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Homeowners Learned a Lot in 2021; Here’s What They’re Looking For in 2022

December 13, 2021
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| Industry News

The events of the past year and a half have irrevocably changed the way we live, especially at home. Pandemic-related restrictions and lifestyle changes have greatly increased the amount of time Americans spend at home—at one point, more than 50% of the population spent more than 18 hours in their homes. Rising energy costs and worsening weather patterns caused by climate change have also sprung a new set of challenges on homeowners, and their impacts will only continue to increase in the coming year.

COMMENTARY

These changes are likely here to stay, and the next year will see American homeowners continue to adapt and adjust their lifestyles to meet these new challenges. As we look toward the new year, there are a few changes we predict homeowners will likely make to save energy, reduce energy costs, and increase their safety while at home.

Energy Resiliency is Now a ‘Must’

There has been a fundamental shift in the meaning of home. Weather continues to become more extreme and unpredictable and, as a result, power outages will increase.…

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Rooftop Solar and Energy Storage Are Not Republican or Democrat, They’re American

December 7, 2021
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| Industry News

There is a common misperception that “green energy” appeals mostly to liberals. However, at least some of the facts don’t support that view. A case in point can be found in the rooftop solar sector.

“It’s not Republican or Democratic. It’s really American. It’s free enterprise,” Jayson Waller, founder and CEO of POWERHOME SOLAR, said as a guest on The POWER Podcast.

POWERHOME SOLAR does business in 15 states—some red and some blue—so Waller has fairly good insight on the types of people who are installing solar systems. “Both sides of the aisle are liking solar,” he said. In fact, POWERHOME SOLAR surveyed customers and found more than 60% were Republicans.

Waller suggested that part of the misunderstanding is a result of the climate change debate. Yet, he doesn’t necessarily see rooftop solar as part of an environmental agenda; he implied that economics were driving growth. “What we see is more Republicans come across and understand what solar is—it’s the largest job growth the last two years in a row.…

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