There is a common misperception that “green energy” appeals mostly to liberals. However, at least some of the facts don’t support that view. A case in point can be found in the rooftop solar sector.

“It’s not Republican or Democratic. It’s really American. It’s free enterprise,” Jayson Waller, founder and CEO of POWERHOME SOLAR, said as a guest on The POWER Podcast.

POWERHOME SOLAR does business in 15 states—some red and some blue—so Waller has fairly good insight on the types of people who are installing solar systems. “Both sides of the aisle are liking solar,” he said. In fact, POWERHOME SOLAR surveyed customers and found more than 60% were Republicans.

Waller suggested that part of the misunderstanding is a result of the climate change debate. Yet, he doesn’t necessarily see rooftop solar as part of an environmental agenda; he implied that economics were driving growth. “What we see is more Republicans come across and understand what solar is—it’s the largest job growth the last two years in a row.…

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